Upon successful completion of the course, students will be able to: define marketing and explain its function in society; explain the difference between marketing, advertising, and sales; describe marketing concepts and terminology; describe the process of market research; explain pricing, product strategy, including the product life cycle, positioning, and pricing; define competition and explain competitive analysis; analyze the process of distribution and explain marketing channels; identify key elements of product promotions; explain how to develop a marketing plan and apply principles of marketing in creating a marketing plan; and outline employment and career development opportunities in marketing.