Upon successful completion of the course, students will be able to: execute professional designs through the following processes: use industry standard programs to create an identity design in vector format; comprehend the design problem being presented based on the client’s requirements and needs, target market, consumer demographics, and practical constraints (e.g. deadlines, budget, production techniques); conduct research to gain a thorough understanding of the client, target audience and demographics, product, and competitors’ products; utilize the internet as a research tool; conduct surveys with target audience; develop design personality sheets based on ideal target audience; brainstorm solutions to the problem based on research results; synthesize results of research and brainstorming to develop several workable solutions to be tested on target audience; test the designs with the target audiences; refine and advance solutions to professional designs based on instructor, peer, self, and target audience’s critique and input; produce professional designs in which composition, color, and typography are fully resolved and technical execution is flawless; self-evaluate pointing out the strengths and weaknesses of the design project; and provide constructive criticism to peer design.