Students will be able to: demonstrate a strong work ethic, outstanding attendance, and effective time management skills; model professional behavior by using appropriate business etiquette, dress, and protocols; model personal integrity and ethical behavior; think critically to make informed decisions, solve problems, and find innovative solutions; communicate effectively, including active listening, effective speaking, and appropriate body language; apply reading and conventional writing skills to articulate thoughts clearly and concisely in a professional setting (e.g., responding to email, communicating with corporate); utilize industry equipment to adapt appropriate policies and principles to workplace situations; demonstrate job seeking employability skills by demonstrating effective interview skills and life-long learning skills; exhibit career awareness by demonstrating understanding of skills and education required for viable career paths; analyze, describe, and demonstrate the main principles of fashion; identify economic, political, and cultural influences on fashion; explain how social media has affected the fashion industry (e.g., blogging, movies); identify the three fashion flow theories; explain the main characteristics of natural and manufactured fibers; identify the elements/principles of design; outline the price market categories of apparel and the process and methods of apparel production; describe the distribution of fashion; identify the main types of apparel retailers; explain the components of a store layout; describe components of a fashion show; practice effective customer service skills in a business setting and apply basic selling concepts and basic telemarketing skills; perform effectively in both individual and team environments; practice and perform cash handling procedures; follow lay-away, rental, and/or merchandise return procedures; practice and apply credit card, debit card, and cash sales per company policies and procedures; receive and prepare merchandise for sale; arrange, rotate, and maintain back room stock; verify paperwork as set by company procedure; arrange and maintain selling area and replenish and rotate stock; re-mark returned or special sales items; assemble and disassemble displays; prepare and/or create layouts for direct mail or media advertisement; design and create interior and exterior store displays; identify sales promotion methods; outline the components of a marketing plan; identify advertising strategies and types of media and branding and customer perception; recognize the basics of market economics (e.g., trends, fashion cycle); identify the 7 functions of marketing and the 4P's of marketing; discuss marketing analysis and demographic studies; explain marketing/product mix; define basic management functions; identify effective management techniques; identify asset and risk management; and practice shoplifting prevention and detection procedures as established by company.