Students will be able to: compare and contrast the roles of creators, performers, and others involved in the production and presentation of broadcasting/journalism, performing arts, and visual arts; understand the creative development process as it relates to artistic fields; demonstrate an awareness of the arts within a cultural context to understand the nature and scope of art in society (e.g., how film, theatre, television, electronic, and print media productions influence values and behaviors); analyze current issues related to the arts and communication fields; use marketing and advertising strategies effectively to inform and interest the public about various arts and communication programs; analyze and employ art elements and principles as they relate to two-dimensional works of art (e.g., drawing, printmaking, photographs); analyze and employ art elements and principles as they relate to three-dimensional works of art (e.g., sculpture, interior design, textiles); use computer and multimedia applications (software, hardware) for the purpose of visual communications; apply reading, writing, mathematical, and scientific skills in an arts and communication environment; demonstrate understanding of the roles arts and communication fields hold within society and the economy; demonstrate understanding of company hierarchies and roles within arts and communication organization structures; apply appropriate laws and regulations to arts and communication situations; exhibit ethical conduct in conducting business and making decisions in arts and communication environments; locate, organize, and reference written information from reliable sources to communicate with coworkers and clients/participants; develop and deliver formal and informal presentations using appropriate media to engage and inform audiences; apply listening skills and interpret verbal and nonverbal behaviors to enhance communication with coworkers and clients; interpret and use tables, charts, and figures to support written and oral communication; use software such as word processors and spreadsheets to perform common business applications; use software such as databases to track and maintain company information; use problem solving and critical thinking skills to locate good sources of information about problems and determine appropriate methods for investigating causes; use problem solving and critical thinking skills to determine root causes of problems and suggest solutions; exhibit leadership qualities to improve the quality of work and the work environment; work effectively in a team environment to improve the quality of work and the work environment; identify and practice appropriate health and safety procedures for arts and communication occupations; demonstrate appropriate emergency and first aid knowledge and procedures for arts and communication occupations; demonstrate employable skills related to a career in arts and communication;  and pursue career development skills to advance in arts and communication careers.